Why Seto's Maneki-neko Stands Out

Why Seto's Maneki-neko Stands Out

The origin of the Maneki-neko (beckoning cat) is surrounded by various legends, but it is generally believed to date back to the Edo period (17th-18th centuries), with the most famous stories linked to Tokyo's Gotokuji Temple and Imado Shrine.
According to the legend of Gotokuji (Setagaya), the temple's cat, Tama, raised its paw to invite a passing merchant, resulting in the temple's prosperity. This story became the inspiration for the modern image of the "beckoning cat," which symbolizes good fortune and business success.
Similarly, the legend of Imado Shrine (Taito) tells of an elderly couple's cat that invited a merchant, bringing them luck. Imado Shrine is also known as a birthplace of the Maneki-neko, with statues and charms sold to this day.
These legends spread across Japan, and by the late Edo period, the production of Maneki-neko figures began in various regions, becoming a beloved symbol of prosperity and luck.

In the late Edo period (early 19th century), handmade Maneki-neko figures were created in Seto kilns and became beloved by merchants and commoners alike.
 Later, during the Meiji period, Seto pottery figurines known as "Seto Novelties" gained popularity, with their intricate designs, delicate painting, and diverse forms receiving high praise both domestically and internationally. As a result, Seto pottery played a central role in post-war ceramics and was exported worldwide. The craftsmanship of Seto artisans has been passed down through generations, and today, the Maneki-neko produced in Seto stands out for its unique presence. Characterized by its rounded, soft form and warm glaze, these figures embody the distinct charm of Seto pottery.